AEIO THE BRAND CONSULTANT

Specifically in the management of community, I work on various fronts and act with the specific tools of the web 2.0. Depending on the different action strategies and platforms on which I have to operate, I assume both permission to create and install forums, websites or blogs, and the authorization to interact and move in platforms managed by third parties where the company's brands for which I operate I am subject to criticisms and assessments that I have to monitor.

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In this case very important are the interactions of social networks where companies often have dedicated Fan Pages and related communities that move within them. Facebook, YouTube and other important aggregators of users and content are useful and fundamental for effective management of the virtual community from different points of view.

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I am able to draw up adequate and in-depth reports on the interactions occurring on sites, blogs, forums and social networks. Detractors and spontaneous promoters of a brand can determine in an important way the success or not of a promotional campaign carried out on the web, and in this critical area I have the experience to operate and respond in the best way.

My role is an active part in all the buzz marketing campaigns where word of mouth (word of mouth) is considered essential and essential in a self-respecting promotional campaign. I must therefore be able to understand and support the needs of community participants; create, increase and moderate communication between them; define the rules of behavior; introduce topics to stimulate discussions; revive, motivate the lurkers (those who read, but do not intervene) and manage the hyperactive ones; demonstrate excellent problem-solving skills in the face of new problems and unexpected events that may arise; manage information, relationships, conflicts and last but not least the interaction tools.

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In this sense I have precise communication skills, to fully understand the messages sent by the various users, providing appropriate feedback and sharing knowledge and at the same time favoring the processes of co-construction of this; sensitivity, leadership, curiosity; organizational skills that allow me to manage content, organize events and analyze statistical data resulting from surveys to evaluate trends within the site; a strong predisposition to interpersonal relationships, useful for managing the relationship with the users present.

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As a community manager, I will be in effect the brand's voice in the communities. It is therefore necessary that you know perfectly and thoroughly the characteristics of your product and the world that derives from it, as well as the world that rotates internally and externally to the company for which I operate.